Turning your business dream into reality can be a challenge. Knowing the right steps to take, and having the proper resources, can help save time and money. The following is a guide for entrepreneurs looking to start a business.
Ideas are everywhere. Successful entrepreneurs know that not every idea is a good business opportunity. Before you bet the ranch on your idea, take the time to research who will buy your product or service and what competition you will face.
- 10 Steps to Start Your Business (Entrepreneur Magazine)
- Evaluate Your Idea Checklist (Princeton Creative Research)
- Buying a Franchise (Entrepreneur Magazine)
- Franchise Opportunities (International Franchise Association)
- Buying an Existing Business (Small Business Administration)
While preparing your startup endeavor, be sure to research and understand the market that you will be entering. Use the Resource Navigator to find programs that provide market research assistance. Local libraries are a great place to start.
Many support organizations have classes and workshops for all types of entrepreneurs. Be sure to explore the Calendar of Events to find an event near you.
The Small Business Development Centers and Small Business Technology Development Centers both offer no charge, one-on-one business appointments to the public. To find your nearest office, use the Resource Navigator.
A plan in your head is good. A plan on paper is even better.
- New Businesses – Learn how to create your business plan quickly with the 1-page Lean Canvas
- Instructions to complete the Lean Canvas can be found here
- You can also take The Lean LaunchPad, How to Build a Startup Free Course
- Existing Businesses – Learn how to model and position your business for growth using the Business Model Canvas by Strategyzer
- Instructions to complete the Business Model Canvas can be found here
- Outline for Building Your Traditional Business Plan (Small Business Administration)
- Business Plan Template (SCORE)
Service providers who offer business planning services can be found through the Resource Navigator.
Forms of Business Organization
One of the first decisions that you will have to make as a business owner is how the business should be structured. All businesses must adopt some legal configuration that defines the rights and liabilities of participants in the business’s ownership, control, personal liability, life span, and financial structure. This decision will have long-term implications, so you may want to consult with an accountant and attorney to help you select the form of ownership that is right for you.
In making a choice, you will want to take into account the following:
- Your vision regarding the size and nature of your business
- The level of control you wish to have
- The level of “structure” you are willing to deal with
- The business’s vulnerability to lawsuits
- Tax implications of the different organizational structures
- Expected profit (or loss) of the business
- Whether or not you need to re-invest earnings into the business
- Your need for access to cash out of the business for yourself
An overview of the four basic legal forms of organization: Sole Proprietorship; Partnerships; Corporations; and Limited Liability Company follows. Please also review this summary of non-tax factors to consider.
The vast majority of small businesses start out as sole proprietorships. These firms are owned by one person – usually the individual who has day-to-day responsibility for running the business. Sole proprietorships own all the assets of the business and the profits generated by it. They also assume complete responsibility for any of its liabilities or debts. In the eyes of the law and the public, you are one and the same with your business.
Advantages of a Sole Proprietorship
- Easiest and least expensive form of ownership to organize.
- Sole proprietors are in complete control, and within the parameters of the law, may make decisions as they see fit.
- Profits from the business flow-through directly to the owner’s personal tax return.
- The business is easy to dissolve, if desired.
Disadvantages of a Sole Proprietorship
- Sole proprietors have unlimited liability and are legally responsible for all debts against the business. Their business and personal assets are at risk.
- May be at a disadvantage in raising funds and are often limited to using funds from personal savings or consumer loans.
- May have a hard time attracting high-caliber employees, or those that are motivated by the opportunity to own a part of the business.
- Some employee benefits, such as owner’s medical insurance premiums are not directly deductible from business income (only partially as an adjustment to income).
In a partnership, two or more people share ownership of a single business. Like proprietorships, the law does not distinguish between the business and its owners. The partners should have a legal agreement that sets forth how decisions will be made, profits will be shared, disputes will be resolved, how future partners will be admitted to the partnership, how partners can be bought out, and what steps will be taken to dissolve the partnership if/when needed. While it is hard to think about the “break-up” when the business is just getting started, but many partnerships split up at crisis times, and unless there is a defined process, there will be even greater problems. They also must decide up front how much time and capital each will contribute, etc.
Advantages of a Partnership
- Partnerships are relatively easy to establish; however time should be invested in developing the partnership agreement.
- With more than one owner, the ability to raise funds may be increased.
- The profits from the business flow directly through to the partners’ personal tax return.
- Prospective employees may be attracted to the business if given the incentive to become a partner.
- The business usually will benefit from partners who have complementary skills.
Disadvantages of a Partnership
- Partners are jointly and individually liable for the actions of the other partners.
- Profits must be shared with others.
- Since decisions are shared, disagreements can occur.
- Some employee benefits are not deductible from business income on tax returns.
- The partnership may have a limited life; it may end upon the withdrawal or death of a partner.
Types of Partnerships that should be considered:
1. General Partnership– Partners divide responsibility for management and liability, as well as the shares of profit or loss according to their internal agreement. Equal shares are assumed unless there is a written agreement that states differently.
2. Limited Partnership and Partnership with Limited Liability– “Limited” in this context means that most of the partners have a reduced amount of liability (to the extent of their investment), as well as a reduced amount of input regarding management decisions. This combination of limited liability and input generally encourages investors for short term projects, or for investing in capital assets. This form of ownership is not often used for operating retail or service businesses. Forming a limited partnership is more complex and formal than that of a general partnership.
3. Joint Venture– Acts like a general partnership, but is clearly for a limited period of time or a single project. If the partners in a joint venture repeat the activity, they will be recognized as an ongoing partnership and will have to file as such, and distribute accumulated partnership assets upon dissolution of the entity.
A corporation, chartered by the state in which it is headquartered, is considered by law to be a unique entity which exists separately, and apart from those who own it. A corporation can be taxed, it can be sued, and it can enter into contractual agreements. The owners of a corporation are its shareholders. The shareholders elect a Board of Directors to oversee the major policies and decisions. The corporation has a life of its own and does not dissolve when ownership changes.
Advantages of a Corporation
- Shareholders have limited liability for the corporation’s debts or judgments against the corporation.
- Generally, shareholders can only be held accountable for their investment in stock of the company. (Note however, that officers can be held personally liable for their actions, such as the failure to withhold and pay employment taxes.
- Corporations can raise additional funds through the sale of stock.
- A corporation may deduct the cost of benefits it provides to officers and employees.
- Can elect “S Corporation” status (or “Subchapter” Corporation status) if certain requirements are met. This election enables company to be taxed similar to a partnership.
Disadvantages of a Corporation
- The process of incorporation requires more time and money than other forms of organization.
- Corporations are monitored by federal, state, and some local agencies; as a result, they may have more paperwork to comply with regulations.
- Incorporating may result in higher overall taxes. Dividends paid to shareholders are not deductible from business income; thus this income can be taxed twice.
Subchapter S Corporation
A tax election only; this election enables the shareholder to treat the earnings and profits as distributions, and have them pass through directly to their personal tax return. One possible disadvantage is that if the shareholder also works for the company and it sees a profit, the shareholder must pay their own wages, ensuring they meet standards of “reasonable compensation”. This can vary by geographical region as well as occupation, but the basic rule is to pay yourself what you would have to pay someone to do your job, as long as there is enough profit. If you do not do this, the IRS can reclassify all of the earnings and profit as wages, and you will be liable for all of the payroll taxes on the total amount.
Limited Liability Company (LLC)
The LLC is a relatively new type of hybrid business structure that is now permissible in most states. It is designed to provide limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership. Formation is more complex and more formal than that of a general partnership.
The owners are members, and the duration of the LLC is usually determined when the organization papers are filed. The time limit can be continued if desired by a vote of the members at the time of expiration. LLC’s must not have more than two of the four characteristics that define corporations: Limited liability to the extent of assets; continuity of life; centralization of management; and free transferability of ownership interests.
Federal Tax Forms for LLCs
Taxed as a partnership in most cases; corporation forms must be used if there are more than 2 of the 4 corporate characteristics, as described above.
In summary, deciding the form of ownership that best suits your business venture should be given careful consideration. Use your key advisors to assist you in the process.
Source: Kenner & Speck, LC
Register and License Your Business
No matter what kind of business you will be developing, you’ll need to address your legal structure, and acquire an EIN.
You’ll want to make sure your business is legal. The first step is to decide what kind of business entity (legal structure) is best for you.
Employee Identification Number (EIN or FEIN)
Employers with employees, business partnerships, and corporations must obtain an Employer Identification Number (EIN) from the U.S. Internal Revenue Service. Even if you are a sole proprietor and don’t have employees, it is still a good practice to obtain an EIN- you may need it for a variety of reasons, including on some government forms. Banks often require an EIN for loans, and it can be used instead of your personal Social Security Number to help protect against identity theft.
Apply for an Employer Identification Number (EIN) online
Register your Business in Louisiana
The Louisiana Secretary of State website has streamlined the business registration process.
Register your business at geauxbiz.sos.la.gov.
The General Process
Step 1: Create a business plan
For any business, the first step is to turn your basic idea into a written, viable plan of action. A well-thought out business plan is necessary for obtaining loans, and is a model for your success.
Step 2: Decide on your Business Structure and Register your Business Name
Careful consideration must be given to the management, structural, and tax implications of your decision. While not a replacement for sound legal or tax advice, see Forms of Business Organization for a general overview.
- To register a business name for a sole proprietorship or general partnership: Contact your local County Recorder where you intend to do business.
- To file a Corporation, LLC, LLP, or Limited Partnership: Contact the Secretary of State’s office for application forms and filing requirements.
Step 3: Get License Requirements
The State may require additional license or business registration paperwork to be completed. It is also important to check with city/town and county governments where you intend to do business to determine any additional licensing requirements.
Step 4: Obtain the Necessary Tax Information
Taxation for small businesses can be simple or complex, depending on the size of the business, and how it’s structured. The tax liability for each business will be different – you should consult your attorney and accountant regarding comprehensive tax planning.
Step 5: Identify Sources of Financing
Refer to the Resource Navigator to do a search for organizations that provide financing assistance.
Step 6: Learn about Employer Reporting Requirements and Responsibilities
As an employer, you will be responsible for additional employment insurance and worker’s compensation insurance. This includes applying for federal and state withholding numbers.
- For Federal Identification Numbers (EINs), contact the Internal Revenue Service, or call (800) 829-4933.
- For state Sales Tax and State Withholding Tax, contact the State Department of Revenue.