Marketing Research and Planning
Completing basic research – like market research – can save you time, money, and a lot of trouble. The most successful businesses will:
- Find people who will be willing to pay for your product or service (there have to be enough of them to make it worth your while) – Research market potential using census data and demographic databases
- Deliver the service or manufacture the product – Research production options using business databases
- Know who you compete with – Research competitors using business databases
- Understand whether your product is unique or proprietary – Research patent filings
Search the Resource Navigator to find local organizations that are here to help you with your marketing challenges.