Marketing Research and Planning

Photo credit: EAP

Completing basic research – like market research – can save you time, money, and a lot of trouble.  The most successful businesses will:

  • Find people who will be willing to pay for your product or service (there have to be enough of them to make it worth your while) – Research market potential using census data and demographic databases
  • Deliver the service or manufacture the product Research production options using business databases
  • Know who you compete with – Research competitors using business databases
  • Understand whether your product is unique or proprietary – Research patent filings

Search the Resource Navigator to find local organizations that are here to help you with your marketing challenges.