Topic: Marketing and Sales
Marketing is a complex topic, and it’s critical for small business owners to be clear on exactly how to market their products and services to their well-defined segment of the marketplace. Simply stated, marketing is everything done to make selling your product or service easier.

For small business, it can be quite a challenge to spread the word about our offerings successfully considering having lower visibility and limited resources. Regardless, marketing success begins with a marketing plan for your enterprise. Then, development and execution of smart strategies to position your business and offerings before your ideal prospects.

This webinar will guide you on how to do just that. In addition, after your prospects become customers, you will learn how to continue effectively marketing to them to build relationships, to strengthen customer loyalty, and generate referrals. This webinar will help you energize your marketing efforts and grow your enterprise.

This webinar is part of the Planting the Seed for Small Business Growth series in partnership with the Xavier University of Louisiana Entrepreneurship Institute.

Speaker(s): Ron Markham, LSBDC Business Consultant

Co-Sponsor(s): Xavier University of Louisiana Entrepreneurship Institute

Please remember to register via Zoom after registration as prompted.