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ULM Marketing Series 4: Marketing and Advertising Budget 101

June 29 @ 11:00 am - 1:00 pm CDT


Topic: Marketing and Sales
Join LSBDC and Great Minds Communication for our new marketing series! The last Thursday of each month will be a special workshop devoted to different marketing and branding topics with guest speaker, Renee Arrington, owner of Great Minds Communication. Our fourth series will be held on June 30th. These workshops will be held virtually, and to receive the link to the zoom you MUST pre-register!

Series Four: Marketing and Advertising Budget 101 (June 30th, 11 am – 1 pm, via Zoom).

Industry Research

Determining Budget

Reach and Frequency

Benefit Cost Analysis

Questions & Answers

Objectives: The participants will analyze industry research on how much businesses should be spending on advertising and marketing efforts. Using the previous information to assess their own marketing strategies, they will discuss how to take advantage of digital marketing in today’s technological society. Participants will differentiate between reach and frequency and how those two statistics can determine how and where you market your business.

Speaker(s): Dave Delaney, Grow with Google

After registering for the webinar through LSBDC, you will be sent a link to sign-up for the webinar through Google. It is important that you register through Google also so that you get the link to the webinar!



June 29, 11:00 am - 1:00 pm
Event Category:


LSBDC at University of Louisiana Monroe: Main Office



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