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Industry Framework & Marketing Systems

September 27 @ 10:00 am - 12:00 pm CDT

Free

Topic: Customer Relations

This workshop is designed to help the minority-owned small business entrepreneurs understand the importance of business systems and their alignment to resources.

Objectives

-Build a system for acquiring, retaining and upselling to customers

-Identify the 5 drivers of your industry using the Porter’s 5 Forces framework (e.g. threat of new entrant, threat of existing rivalries, bargaining of customers, and bargaining of suppliers)

Speaker(s): Dr. Mario Wallace, Founder of All Things Strategic

Dr. Mario D. Wallace, the founder of All Things Strategic, has more than 20 years of small business consulting experience and 11 years of healthcare consulting experience. He has considerable expertise in the areas of process improvement, change management, leadership development, medical education, program instructional development, strategic management. Recently, he published the books Strategy Is Spelled ADEM, the Unstoppable Leader, Strategy Management, DIVOC, and the Executive Performance Journal.

Dr. Wallace earned his bachelor’s degrees in International Language and Rhetoric and Writing and his master’s degree in Education from the University of Arkansas at Little Rock. He earned his doctoral degree from Walden University in Business Administration Leadership. He has certifications in the Balanced Scorecard from the Palladium Group, Lean Six Sigma Black Belt from Villanova University, Change Management from PROSCI, Emotional Intelligence from the Hay Group, Communication from the Wiley Everything DiSC Workplace, and Facilitation from Development Dimension International (DDI). Dr. Wallace also earned his COVID-19 Contract Tracing Certificate from Johns Hopkins University.

Fee: No Cost

Industry framework and marketing systems for customer acquisition, retention and upsells.

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