Women and Business

Biz Magazine Spotlight: EAP Launches Spring Into Summer Series

When the time comes to turn a great idea into a business, many entrepreneurs realize that they do not know the first steps towards actually starting and running a business.  It is not uncommon for entrepreneurs to lack formal instruction in business, finance, or the legal framework required for businesses. ...

May 10, 2022
By Advancing entrepreneurship, Business Growth, Business Planning, Entrepreneurial Ecosystem, Entrepreneurs in Action, Funding and Finances, Marketing and Sales, Multicultural Entrepreneurs, Startup, Women and Business
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Author: Kay West, CEO and Business Consultant at PIPE Consulting

Four Customer Demand Insights to Help Businesses Strategize and Pivot

Over the past decade, technology advancements have strengthened how businesses engage with new and existing customers. Based on product availability, customers’ expectations for service are driven by “when and how” a business can meet their needs; this is called customer demand. Factors that influence customer demand include seasonality, competition, geography,...

March 15, 2022
By Business Growth, Women and Business
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