Monthly Archives - March 2022

Author: Kay West, CEO and Business Consultant at PIPE Consulting

Four Customer Demand Insights to Help Businesses Strategize and Pivot

Over the past decade, technology advancements have strengthened how businesses engage with new and existing customers. Based on product availability, customers’ expectations for service are driven by “when and how” a business can meet their needs; this is called customer demand. Factors that influence customer demand include seasonality, competition, geography,...